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Founder
Founder
Marketing
Marketing
CX
Customer Exp.
Operations
Operations
Finance
Financial
AI
AI
Founder
👋 Set up your founder profile to start tracking goals, habits and daily logs.
Set up your human profile.
This takes 60 seconds. Your answers shape how the system tracks and scores your performance each day. You can always edit this from the log.
How many hours of sleep do you need for peak performance?
hours for peak performance
Your Main Goals (2–3, these link to your flow sessions)
Workout plan (optional)
Daily Log
Sleep Last Night
Hours slept
7hrs
Sleep quality
3/5
Energy Level
How do you feel?
3/5
Today's Intention
Saved
Flow State Sessions
Physical
Workout today?
Hydration
3/5
Time in natural environment?
Mind
Reading / learning today?
Thought quality
Neg.Pos.50%
Happiness / peace
7/10
Momentum vs Reactive
Today's ratio
ReactiveMomentum50%
Evening Reflection
Saved
Daily Tasks
To-do (Carry over until done)
Adding for today
Daily Optimization Checklist
Sleep Target
hours for peak performance
Goals
Workout Plan
Profile saved
Business Update
Auto-updated 3× daily
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Today's Consciousness Score
MorningEvening
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0 tasks remaining
0 / 0 optimisation points
Timer Settings
Start hour (0–23)
End hour (0 = midnight)
Flow State Sessions — Today
Daily Tasks
Daily Optimization Checklist
Edit Checklist Items
History — Last 7 Days
Notes
Score
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/100
Day Timer
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Internal State
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Task
—
7-day avg
Sleep
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hrs avg
Flow
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/day
Thoughts
—
% positive
Momentum
—
% creating
Consistency
—
streak score
Streaks
Sleep
0
days
Workout
0
days
Flow ×3
0
days
Nature
0
days
AI Pattern Analysis
Log at least one day's data to get AI insights.
AI Questions
The AI scans everything it knows about your business and surfaces the 2–3 most valuable unknowns. Your answers feed into every future analysis permanently.
Click Generate to get context-aware questions.
Founder
Consciousness Score
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—:—:—
Sleep
0
streak
Workout
0
streak
Flow ×3
0
streak
Daily Checklist
Notes
Business Update
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Marketing
📊 Connect your Facebook ad account to see campaign performance and AI recommendations.
The image/video must be a public URL (Instagram fetches it). Reels can take a moment to process.
Recent & scheduled
Log
Recent Notes
Recent Collabs
→
Total Ad Spend
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CPM
—
cost per 1k impressions
Cost Per Click
—
Total Purchases
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Cost Per Purchase
—
—
Impressions
Clicks
—
CTR
—
ROAS
—
Campaign Breakdown
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Performance Bars
CTR
—
ROAS
—
Spend Efficiency
—
Meta Ads Status
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Last synced
—
AI Analysis & Action Points
Automation Mode
RULES (AI stays within these at all times)
Max daily spend (PKR)
Min ROAS to auto-scale
Auto-pause below ROAS
Max new campaign budget (PKR)
Sync Meta Ads data to get AI analysis.
Audit Trail
Click Refresh to load action history.
Build Your First Campaign
No ad history detected. Answer a few questions and get a complete, copy-paste-ready campaign brief.
Product / What you're selling
Monthly ad budget (PKR)
Campaign goal
Target locations
Anything else the AI should know (optional)
Campaign Performance
Sync Meta Ads to see campaigns.
Channels
Instagram
Facebook
TikTok
WhatsApp
Email
Website
Meta Ads Summary
No data yet — sync from Metrics view.
Influencer Collaborations
No collabs logged yet.
Total Ad Spend
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last 30 days
ROAS
—
return
CTR
—
click rate
Purchases
—
conversions
Campaigns
Influencer Collabs
Customer Experience
WhatsApp message templates
WhatsApp isn't configured yet — set WA_TOKEN, WA_PHONE_NUMBER_ID and WA_BUSINESS_ACCOUNT_ID on the server.
Templates let you message customers outside the 24-hour window. To reply within 24h of a customer's last message, just open their chat and type.
Existing templates
Log Inquiry
💬
The Customer Service AI (auto-replies, policies, catalog) is configured in
Settings → Customer Service.
Chats
New WhatsApp message
Free-form text works within 24h of the customer's last message. Outside that window, send an approved template.
No chats yet — incoming Instagram messages will appear here.
Inquiries
0 selected
No inquiries logged — tap + Log to add.
Total Inquiries
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Open
—
Resolved
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Resolution Rate
—%
AI Analysis & Action Points
Log inquiries to get AI-powered CX insights.
Customer Experience
Open Inquiries
—
awaiting response
Total
—
all time
Resolved
—
completed
Rate
—
resolution %
Inquiries
Operations
📦 Connect your Shopify store to sync inventory, orders and revenue.
Connect Shopify
In your Shopify admin: Settings → Apps and sales channels → Develop apps → Create an app, add Admin API scopes (read_orders, read_products, read_inventory, read_fulfillments), Install, then reveal the Admin API access token.
Log Inquiry
⟳
Loading operations data…
Unfulfilled Orders
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pending dispatch
Production Orders
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in progress
Low Stock Alerts
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SKUs below minimum
Log This Month
—
production entries
Exchanges
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this month
Prod Plan Items
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planned styles
AI Analysis & Action Points
Press Analyze to get AI-powered operations insights.
Operations
Unfulfilled Orders
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pending dispatch
Production
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active orders
Low Stock
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SKU alerts
Exchanges
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in progress
Unfulfilled Orders
Financial
Period
→
AI Cash Flow Plan
Tailored plan based on your receivables, payables & goals
Click Generate for a tailored cash flow strategy.
Period Profitability (P&L)
Actual revenue, expenses, and profit for the selected period
Revenue
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Expenses
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Gross Profit
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Profit Margin
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Income Statement
Cash Flow Statement
Expenses by Category
Log & Manage
Working Capital
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Reserve
—
→
→
Tax Tracker
Revenue
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Tax (4%)
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Meta Ads
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→
Cash & Health
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Bank Balance—
Cash on Hand—
Reserve—
Available—
Runway
—months
Monthly Burn—
Net Cash Flow—
Performance 30d
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Revenue
(-) COGS —
Gross Profit—
Gross Margin—
(-) Total Expenses—
Net Profit / Loss—
Net Margin—
Payables
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remaining
Total owed
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Paid
—
By Vendor
Receivables
—
COD in transit + manual
Net Position
Cash—
+ Receivables—
(-) Payables—
True Net—
Inventory
Value
—
at selling price
Units on Hand
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across all SKUs
SKUs
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active products
WIP Orders
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in production
Cash Flow period
—
Cash In (Revenue)—
Receivables—
Cash Out (Expenses)—
Payables Paid—
Net Position—
Contribution Margin
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Revenue—
(-) COGS—
(-) Shipping—
(-) Transaction Fees—
(-) Marketing—
Contribution Margin—
CM%—
Operating Profit
—
Gross Profit—
(-) Salaries—
(-) Rent—
(-) Software—
(-) Other Operating—
Operating Profit—
Operating Margin—
Ad Efficiency
Ad Spend—
MER (Marketing Efficiency)—
CAC (Cost per Customer)—
Orders (period)—
Inventory & Turnover
Value Breakdown
Finished Goods—
WIP (In Production)—
Raw Materials—
Total—
Turnover
Turnover Ratio—
Days Unsold (avg)—
Total SKUs—
Dead Stock—
Best Sellers
Connect Shopify to see data
Return on Capital
Overall ROC
—
Net Profit—
Capital Employed—
Inventory Value—
CategorySpentRev. ShareROC
AI Analysis & Action Points
Press Analyze to get AI-powered financial guidance.
Goals
No goals set yet.
Customize Metrics
Choose which metrics to display. Changes save automatically.
COGS margin (for gross profit estimates)
%
Finance
Cash Balance
—
Revenue
—
Net Cashflow
—
Gross Margin
—
Runway
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Payables
—
Receivables
—
Recent
Cognei AI
Hi — ask me anything about your orders, inventory, finances, or marketing.
?
—
Free plan
Account
Your profile and account details
Email—
PlanFree
Member since2025
Password
Change your login password
Appearance
Customize the look of your workspace
Theme
Choose light or dark mode
Currency
Used on the Marketing page for ad spend display
Meta Ads Account Currency
What currency does your Meta ad account charge in?
USD → PKR Rate
Only used when Meta account is in USD
PKR / $
Ambient Light Colour
Colour of the ambient glow on all screens
Warm
AI Visual Design
Choose the animation style for the AI screen
Wireframe
Fluid
Pulse
Nova
Users
Manage team members who can access this workspace
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Add new user
Activity
Recent actions in your workspace
No activity yet.
Business Configuration
Define your business profile so Cognei AI learns and trains on your data
Used to auto-fetch your ad creative image and as the destination link when creating Meta campaigns
Sets the demand calendar — AI analysis uses your country's shopping seasons, holidays, and peak windows when timing recommendations.
Used to compute true return per ad spend (true return = ROAS × gross margin). Required for accurate SCALE recommendations.
Customer Service AI
Auto-replies to customer messages on Instagram using your catalog and policies. Fully separate from your internal business AI.
Instagram auto-reply
Automatically answer incoming Instagram DMs
Store policies
Shipping, returns, exchange, COD, sizing — the agent only states what you write here.
Brand voice / tone
Integrations
Manage all connected services
ShopifyChecking…
Store—
WhatsAppChecking…
Phone ID—
PostExChecking…
PostEx 2Checking…
Shopify
Your connected Shopify store
StatusChecking…
Store—
Products synced—
Reconnect
Update your Shopify API credentials
Notifications
Choose what alerts you want to see
Low stock alerts
New unfulfilled orders
AI daily summary
Financial obligations due
AI Auto-Analysis Schedule
Runs 3× daily — 8 AM, 2 PM, 8 PM (PKT). Analyses all 5 screens and caches results. Results appear automatically on each screen without refreshing.
Share Your Suggestions
Help us build the best experience for you
💡 Your ideas shape this product.
Tell us what would make your workflow smoother, faster, or more powerful — every suggestion is reviewed and the best ones get implemented quickly. This is your dashboard and we want to make it perfect for you.
Billing
Manage your subscription and usage
Current planFree
Billing cycleMonthly
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AI messages this month—
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Priority support
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Cognei AI
DeepSeek · Brand Assistant
Operational Dashboard
Inventory, production, and customer communications